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Hey hey friends of Elle and Co! My name is Puno, and I’m the Co-Founder of MadewithMap (@madewithmap) and Founder ilovecreatives. I teach people how to pro-actively grow their instagram account with real followers. This is especially crazy for me, because when Instagram was blowing up, “I didn’t get it”. Sure, I created a username and poked around, but I was really thinking, "Meh, I don't need this."
Two years ago, my husband and I decided to quit our jobs and start our own business. Like every budding entrepreneur, we didn’t have money to promote it. Social media started looking at lot less “meh” and a lot more, “Ok… what’s this about?”.
It took me about six months to figure it out, but I ended up growing to 80,000 followers in a year. True story! I didn’t have the luxury of being a Featured Instagrammer, get a ton of press, or buy followers. I created a system called the Mine & Grind that allowed us to pro-actively grow through targeted engagement.
Everyone is busy. Folks do not have time. They want everything fast. Fast-food, high speed internet, fast customer service, instant messaging. They want things done by yesterday. If you are doing it now, it’s already too late. Going two steps means you are three steps behind.
This is true for the way we read too. When people started new media publishing, a silent prayer was said for long-form content. When 140 characters rule the roost and listicles with gifs get more reads than a well-researched article, we have to wonder: Is long-form writing still relevant?
Videos are a great way to diversify your content on your blog. Plus, your readers will love getting to know you through another medium other than just reading what you write!
The other important thing about video is it can help drive traffic to your blog. Did you know YouTube is the second biggest search engine to Google? People want video content not only for entertainment, but also for education and how-to’s.
Remember my case study about my viral post? The post in question is a step-by-step guide on how to digitize your hand lettering using Image Trace in Illustrator. I’ve learned so much from experiencing the awesome results from that post, including the power of Pinterest, good SEO, and writing a helpful tutorial in general.
What continues to intrigue me most is the success of the post’s corresponding YouTube tutorial video, which I uploaded in March, one month after I published the blog post. Back when I wrote the viral post case study for Elle & Company, the YouTube tutorial video had about 50,000 views. That was at the end of September, just a little less than one month ago at this point. Now, the video is up to 71,500 views. I’ve never experienced this much success on YouTube, even when I ran a beauty vlogging channel and uploaded videos regularly!
As much as we talk about narrowing your focus to one audience, I recognize the natural tendency to attract various niches. Especially as your business grows, you undoubtedly will begin transitioning your brand to reflect your voice. I’ve experienced this myself, where initially I spoke clearly to one audience, my ideal clients for branding services, I realize now however that my blog has began to reach a different audience of who I see more as friends in my industry, fellow (or upcoming) designers.
While on the surface this looks great: I’m attracting more people to my site, blog traffic has grown, and essentially I have a bigger audience, it inevitably poses some issues from a branding perspective. Who is my audience?