Privacy policies are required on any web page that collects information from consumers. This can include cookies your website places on your readers' browsers.
Use other companies as examples
Check out what they have included and what they've left out. With the exception of ProBlogger, all the businesses are primarily retailer websites so keep that in mind as well.
Think about what you want as a visitor on the sites you frequent
Your policy doesn’t have to be full of legalese and terms you don’t understand. You can create a policy that speaks to your audience in a similar style as the rest of your site, so long as it addresses the main concerns in the next section.
- What kind of information is collected & how (emails, cookies, names, etc.)
- What you do with the information you collect
- How you protect the information collected
- What third parties have access to the information you collect (i.e. your hosting platform, server, ISP, employees/contractors, etc.)
- Who is advertising on your site and what information the advertisers have access to (and while you're at it, it may be prudent to say something about how these are third parties with their own privacy policies and terms & conditions...)
The second biggest mistake (behind not having any policy) I see bloggers and site owners making is failure to have the policy posted. It may be searchable but there isn't any direct link to the policy, which is another big no-no. You don't need to destroy your pretty little WordPress template, but try to fit the page into your footer area somewhere. Visitors who are looking for it are accustomed to this placement from other websites and will be going there to find it.
Note: This informational post should not be construed as legal advice. Reading, sharing commenting or otherwise interacting with this content does not create an attorney-client relationship. If you have any questions regarding the information in this post, you should seek the advice of a licensed attorney in your State.
About the Author
Christina Scalera builds beautiful businesses from the inside out. She believes every creative deserves not only a dream, but a thriving business too. When she takes off her attorney hat she can be found in random places around the world, designing graphics for her blogs or horsing around in the woods. Photo: Shelby Rae Photographs