Elle & Company

5 Reasons Your Business Needs A Virtual Assistant

Indigo ColtonLauren Hooker8 Comments

If you’re a small business owner or entrepreneur, there’s a really good chance that you’re running the whole show on your own. You’re running everything from your editorial calendar to your accounting to client onboarding to email management to social media. 

There’s a good chance that your default mode is overwhelmed. Stressed. Scrambling.

And there’s also a good chance that you’ve heard about hiring a virtual assistant (VA), about delegating out the daily work that drains your energy, and growing your team. But you’re hesitant: what if they don’t work out, why would you pay someone to do something that you are capable of doing, why would you invest in a VA?

Those are only some of the hesitations you have, I’m sure. The idea of bringing someone else into the business that you’ve built entirely on your own is terrifying. It can feel like grabbing a stranger off the street and saying, “Hey! Come hang out in my house!” and hoping they won’t rob you. 

All of those hesitations, fears, and concerns are 100% valid. As a small business owner, I get it. Your business is extremely important, and you want to protect it at all costs.

But having a VA is going to change your business forever, in the best way possible. Hiring a VA is like hacking your business; you can get better results in less time than if you were trying to do it all on your own. 

I want to share with you 5 specific reasons your business needs a VA as soon as possible. These are all concrete things I've seen happen when I’ve been hired by every client I’ve worked with for the past year and a half, and they are all things that I want to happen for you!

5 Reasons Your Business Needs a Virtual Assistant - The Elle & Company Collaborative

1  |  Your time is opened up

Right now it feels like there aren’t enough hours in the day, right? Your to-do list is longer than you care to admit and you’re rushing from one thing to another. Social plans, family plans, relaxation time, sleep -- all of those are sacrificed (sometimes without realizing it) so you can keep trying to get caught up. So you can feel like you’re being productive instead of just reacting to everything that comes your way.

Unfortunately, you’re using your time inefficiently right now. Instead of having a plan for how to tackle things, you’re trying to get everything done at the same time. 

But when you hire a VA and you’re able to delegate away admin tasks, social media, inbox maintenance, etc, your days open up.

All that time you were spending on the smaller tasks suddenly becomes free, which allows you to do things like catch up on sleep, eat lunch away from your desk, and read for fun. You’re able to formulate real plans on how to take care of everything on your to-do list instead of jumping from task to task.

2  |  Your VA takes care of things so they happen automatically

Imagine this: you write a blog post and share the Google Doc with your VA. You stop working for the night, go to sleep, wake up and see that your post has been formatted, scheduled, and posted. The tweets, Instagram posts, and Pinterest graphic are all up already. People are commenting and telling you how much they loved reading it.

When you have a VA on your team, they’re able to make sure that things happen automatically so you can see the results. 

Check your biz statistics spreadsheet every other month and see that your VA has been updating it every week for you. Know that your VA is sending welcome tweets to people that follow you, pinning relevant pins to your boards, doing research you need for a post, unsubscribing you from spam emails.

The benefits of delegating these kinds of tasks out are both concrete and abstract. You have more time to devote to other areas of your business. You don’t have to stay up until 2 A.M. to make sure your blog post is perfect and ready to go out at 6 A.M. You can spend more time looking at your business objectively to see what’s really working and what isn’t. 

Outsourcing the daily, administrative tasks means that you don’t have to always be working for your business to make sure everything is running smoothly. It means that your business can be working for you and achieving the results you want.

If you aren’t sure what you should delegate, I’ve created a worksheet that will help you figure that out! Click here to get instant access to the worksheet.

3  |  There’s a support system built into your business

When you’re working for yourself, by yourself, it can seem like the hours disappear without you realizing. You have to make big decisions, and you have nobody to talk them through with. You work when you’re sick because there’s nobody else around to make sure everything else gets done.

But when you have a VA, they’re able to talk through big decisions with you, take over the day-to-day tasks so you can rest and get better when you’re sick, and help you keep more regular work hours.

A good VA will make sure that you’re okay and be available to help with whatever comes up. While they might be your assistant, I’ve found that the best relationships between VA’s and their clients are ones that are more involved. Your VA should be like your biz bestie -- someone that helps you out, is as invested in your business as you are, and wants to see it (and you!) succeed.

4  |  Your VA can help you figure out how to improve things

When you’re the only one who sees the behind-the-scenes of your business, sometimes it’s easy to overlook an inefficient process. 

Hiring a VA puts another set of eyes on your business. A good VA will be able to see where processes and systems can be improved and streamlined -- after all, a repeatable system with less steps is going to save both of you a lot of headaches down the road. 

I’ve always found, from my own experience working as a VA, that the best relationships with my clients are the ones where we’re constantly collaborating and brainstorming. We all can get used to a certain way of doing things, but it takes a new person on the team to help us see if that way is helping us or hurting us.

5  |  You can scale your business quickly 

As online business owners and entrepreneurs, we all want to scale our businesses. This means more traffic, more clients, more revenue, more influence. As I’m sure you know, it can be difficult to do everything you need to or want to do in order to get that growth when you’re trying to just get everything done that’s absolutely necessary. 

When you have a VA on your team, it frees up your time. Even if you’re only working with one for five hours a month, that’s five hours you didn’t have before. Five hours freed up for things like joint-venture webinars, product collaborations, speaking at conferences, and making digital products. 

Those are the things that are going to help you scale your business sustainably and quickly. Those are the kinds of things that you can do to show up in a bigger way and start reaching those goals that you made for yourself.

Now that you know my top 5 reasons why your business needs a virtual assistant, I want to hear from you! Have you ever considered hiring a VA for your business? Why or why not? Let me know in the comments

About the Author


Indigo Colton is a twenty-something virtual assistant, passionate blogger, and full-time college student. Her passion is helping as many entrepreneurs + online business owners as possible learn how to quickly + effectively improve their businesses. Right now she helps people figure out if they’re ready for a VA through her free email course.

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